Company history
«Bakhetle» chain store system is a leader of retail market and one of the biggest enterprises of Tatarstan.
Growth strategies
1991
First small-scale wholesale market with a wide range of goods and low prices began its work.
1998
First «Bakhetle» supermarket opened in the center of the city.
Advantageous combination of price, quality and service level introduced the complex
into the list of the most popular trading supermarkets of the capital of the
Republic of Tatarstan.
August 2002
«Bakhetle» supermarket was
opened in the city of Nizhnekamsk.
April 2003
«Bakhetle» supermarket was opened in Privolzhsky district of Kazan. Demand for manufactured
products increased and that led to the necessity to widen manufacturing of
half-finished meat products.
April 2004
«Bakhetle» supermarket was opened in Naberezhnye Chelny.
June 2004
A production
basis with the area of 2.5 thousand square meters with access railway tracks, warehouses, meat cutting and half-finished products manufacture
workshops began its work in Kazan.
October 2004
Grand openingof the
first «Bakhetle» trading center, equipped with escalators, panoramic elevators and capacious guest parking for 440 cars.
January 2005
Another «Bakhetle» supermarket
meeting all requirements of modern trading was opened at the intersection of new transport highways, connecting three big districts of Kazan (Novo-Savinovsky, Sovetsky, Vakhitovsky).
August 2005
Planned opening of one more «Bakhetle» supermarket in
Kirovsky district of Kazan. It is situated at the departure from Kazan at the federal highway to Moscow.
December 2005
Opening of the eighth «Bakhetle» supermarket in
Kazan in «Kazansky TSUM» Trading
house.
2006
Specialized Tatar national sweets– chak-ckak (fried
balls or dough straws pored with honey) and koshtele (twiglets) – production
workshop began its work on a production basis. Now «Bakhetle» chak-ckak is sold outside the
limits of supermarkets: in Moscow, Naberezhnye Chelny; supplies to the markets
of Cheboksary, Ioshkar Ola, Nizhny Novgorod are planned.
Undertaken marketing researches show real ways and strategies of chain store system production promotion at Moscow market.
November 2006
Grand opening of the first «Bakhetle» supermarket in Moscow at the address: 22B, Altufyevskoe highway. Total area of Moscow «Bakhetle» is 5 thousand
square meters, herewith half of it is taken by production workshops. Market
design was developed by «Schweitzer»Italian company realizing its projects in Europe. Modern technologies and originality,
strictness of the interior and hospitality of the personnel are harmoniously
combined in Moscow «Bakhetle».
December 2006
Planned opening of «Bakhetle» supermarket
after reconstruction in Vakhitovsky
district of Kazan at the address: 8 N. Ershov St. Thanks to
rearrangement, this supermarket beloved
by many people became almost twice as large!
December 2006
Grand opening of the second «Bakhetle» trading center
at the address: 57 Pavlyukhin St.
August 2007
Opening of the first «Bakhetle» hypermarket in «Mega» family trading center at the address: 141 Pobeda Ave.
March 2008
Opening of the third «Bakhetle» trading center at the address: 22A Orenburgsky Trakt,
which is comfortably situated near main traffic artery with big passableness.
Total area of the trading center is 23,500 square meters, popular brands are
widely presented in boutiques. Underground parking works for the convenience of
buyers.
April 2008
“Bakhetle” supermarket opened its doors in Moscow
region. Being located on an active route (Gorkovskoe highway) leading to
Balashikha the market became the place of everyday shopping for residents of
capital countryside as well as for those who go outside the city.
December 2008
Opening of «Bakhetle» supermarket in
"City-Center" trading center at the address: 45 Mavlyutov St.
Sales area is more than 2,000 sq. meters. Location of the
supermarket is very attractive – trading center is situated in a bedroom
community of the city, it is comfortable not only for local inhabitants but for
people buying products at journey into the countryside as well.
July 2009
New supermarket met its first buyers at the address: 21 1-aya
Tverskaya-Yamskaya (Four Winds Plaza office center, opposite «Sheraton» hotel). Total area of the supermarket is 800 sq.m. It is a classic «Bakhetle» supermarket where
self-made production of the company is traditionally presented, as well as a
wide range of other products. Supermarket is equipped with Italian Euro Crior equipment.
December 2009
On December 16 a new supermarket on Mozhayskoe highway opened its
doors to the buyers (just 200 meters from Moscow Ring Road). It is already the
fourth enterprise of a Tatarstan company at the capital market. Total range of
goods of the supermarket exceeds 40,000 names.
September 2010
On September 8 an opening of a new «Bakhetle» supermarket –
the fifth in Moscow and 17th in the
chain system of homemade food supermarkets took place on Vozdvizhenka St in historic building of "Voentorg". The market is pointed out by a premium location – not far from the Kremlin, a
magnificent design, unique menu, however just like in every «Bakhetle» market.
November 2010
Opening of a new «Bakhetle» supermarket on 178ADekabristov St, which took place on November 5, became good news and
excellent November present for inhabitants of Moskovsky and Aviastroitelny
districts. Buyers appraised a wide range and quality of goods, service and
unique atmosphere, peculiar for a new market.
On the threshold of a new year on November 25 a mega-event happened in Novosibirsk!
For all inhabitants of this glorious Siberian city a birth of
the first and for the moment sole readymade food supermarket «Bakhetle» working on
franchise took place.
December 2010
On December 10, 2010 a new readymade food
supermarket «Bakhetle» was opened at the address: 62/29,
Naberezhnochelninsky Ave, Naberezhnye Chelny.
It is a second supermarket, opened by a chain store
system in this city. Total area of the market is 1,800 sq.meters. Internal
design of the market is executed in traditional «Bakhetle» style of
modern European supermarkets.
September 2011
The sixth readymade food supermarket «Bakhetle» was opened on
September 1 in SAMMIT Multi-Functional Complex (former “Minsk” hotel). The
supermarket is located in administrative and business center of Moscow, close
to the Kremlin, at the address: 22 Tverskaya St. «Bakhetle» occupies 2 floors in the
complex with the area of over 1,950 sq.m. Traditionally it offers products of
company’s own manufacture as well as wide line of products.
December 2011
The second in Siberia supermarket of home-made products working as per
franchise was opened in Barnaul in “Vesna” Trade Centre on December 9.
Personnel of “Bakhetle” company visited Barnaul in order to train staff to
prepare salads, hot dishes, half-finished products and pastry as per original
recipe with compliance to all high quality standards. Some of them stayed in
Siberia in order to maintain traditions of home-made products supermarket and
share experience accumulated through years.
February 2012
The seventh home-made products supermarket was opened in Moscow on February 17
on 9 Bolshaya Sukharevskaya square. The new market offers its customers a wide
range of product assortment, excellent service and delicious and fresh
home-made products of own manufacture.
July 2012
The fifth “Bakhetle” Trading Center was opened on July 4 on the most active highway of Aviastroitelny district, on 27 Leningradskaya St. Home-made products supermarket “Bakhetle” occupies the first floor of the center with the area of over 1,200 sq.m., this is the 22nd market of the chain. All conditions for comfortable purchases are created in the supermarket: nice design, considered location of departments, wide range of products.
November 2012
The eighth supermarket of home-made products was opened in Moscow on November 15. The supermarket occupies the area of 2,100 sq.m. and is located in the new business-centre "Olimpiyskiy" at the address: 16-5 Olimpiyskiy Ave
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